Rebates are a vital component to energy efficiency, no matter what your role is in the industry. The issue is, it’s almost impossible to keep up with all the changes, especially if you operate in more than one or two utilities. If your company is going to stay competitive, your team can’t be spending their time navigating complicated utility programs that are constantly changing.
Changing your process to start including rebates can be difficult, but the added benefit rebates can provide to both you and your customers will make it well worth it!
Rebates can provide value in a number of different ways.
- Sales tool. By keeping potential customers informed about what rebates are out there, you can help decrease the upfront cost and make LEDs more affordable for the average buyer.
- Customer value. Becoming the resource for your customer on utility rebates can increase your value to them, while providing them with information they need to make purchasing decisions.
- Stay competitive. If your competitors are including rebates in their proposals and you aren’t, there’s potential you’ll lose out on that sale.
- Promote and incentivize energy efficiency. Sometimes people need an extra nudge to start becoming more energy efficient. Rebates can be that final push! They’re already going to benefit from the cost savings on their electric bill, show them they can get a rebate from the utility too!
The good news is, Encentivizer™ can help you improve your process by adding rebates without the headache of trying to stay up-to-date with utility programs by yourself. Whether you’re processing rebates and submitting directly to the utility or just trying to provide your customers and sales channel with rebate information, Encentiv Energy has the tools for you!
No matter which part of the energy efficiency industry you operate in, there’s an Encentivizer™ solution that can help improve your process. Once you’ve incorporated Encentivizer™ into your workflow, you’ll realize how much easier it is to talk rebates when the research is done for you!
Schedule a demo to see how the Encentivizer™ can help improve your process!
Lightfair International proves to be one of the best trade shows across the industry year after year. This year it was in Chicago, Illinois at the beginning of May. There was a lot of buzz around customer engagement, education, and new innovative products – LFI also offered their first forum on Smart Cities. The Encentiv Energy team heard from almost everyone that stopped by the booth that the rebate process is really complicated and asked specific questions about projects and utility programs. And the networking and learning opportunities at LFI this year were electrifying! Connecting with a community that understands the unique challenges the industry faces and bringing everyone together to start talking about it is a spectacular experience!
First, let’s talk about some challenges we feel that the industry is facing right now. The competition is fierce among lighting manufacturers, each trying to offer the most innovative and energy saving solution. There also seems to be a push for lighting manufacturers to start offering more resources to their customers. If you browse several manufacturers’ sites you will most likely see a “Resources” section. This section also impacts customer engagement and loyalty. We believe that utility rebates play a role here. When lighting manufacturers can provide insight into rebates for their specific products, it engages the customer and creates a positive impression of their brand. Education and content is an evergreen strategy that will always be important to potential and current customers alike. All the people we talked to at LFI seemed to know about rebates, but the issue seems to be using them or knowing how to use them in a strategic way. That is where we can bridge the gap. (If you’d like to learn more, you can get in touch with us here. Even if it’s just to chat or ask questions, we’re happy to help!)
Another hot topic was getting fixtures added to the DesignLights Consortium® QPL (qualified product listing). Getting them registered with the DLC ensures that customers are purchasing products that are high-quality and energy efficient – not a look-alike product that possibly lacks quality and function.
A fun final note about booth attire, matching shoes and bow ties are trending. We’re looking forward to being part of Lightfair International again in Philly for 2019!